Why does volume without a point of view accelerate no-decision?
Value cases get built. Champions still lose the internal sell.
What makes a value case survive without you in the room?
Discovery is being automated. Judgment can't be.
Where does human expertise still make or break the deal?
Who this is for
An intimate room of 25 senior revenue leaders. No pitching, no panels-as-sales-theater. Real peer conversation on what is actually working in complex B2B sales motions.
25 seats only. Tell us a little about your role and what you are working through.
Request your seat for London
25 seats · June 24th, 2026 · IDEA London
Intimate by design
25 seats. This only works if the room is small enough for people to be honest.
Real tensions, no safe answers
AI promised to fix pipeline. No-decision rate is still climbing. We are here to work through what is actually happening, not celebrate the tools for AI’s sake.
Your input travels
The Dublin findings feed the Berlin and London debate agendas and Cuvama’s next research paper on complex B2B sales.