About Cuvama

We believe customers buy value, not products

We’re on a mission to enable B2B companies and their customers to connect on value and achieve shared success. We call this Customer Value Management.

About Cuvama

We believe customers buy value, not products

We’re on a mission to enable B2B companies and their customers to connect on value and achieve shared success. We call this Customer Value Management.

Our Purpose

No B2B company plans to just talk about their features or service – hoping that customers connect the dots to value.

We believe successful organizations are able to:

  • Discover their customers’ specific pains
  • Connect their solution to business outcomes
  • Reinforce the value they’re delivering throughout a customer’s lifecycle.

But selling and delivering value is not easy. And it’s even harder to do at scale. That’s why we built Cuvama.

Our Journey

Cuvama was born out of over 15 years’ experience of value-based pricing and selling consultancy.

After helping more than 50 clients, we realised that despite all the investment in consultancy and training, almost all B2B technology companies still had a problem connecting on value with customers at scale.

We saw an opportunity to solve this through a blend of technology and best practice. And so Cuvama was born.

Cuvama’s Guiding Values

We’re solving a big, growing puzzle for the B2B software industry. Our culture is key to succeeding – with 6 principles driving everything we do:

We have grit

We are passionate about what we do, we push the limits, and we don’t give up.

We embrace the unknown

We address obstacles with tenacity & maintain our character while pursuing our goals.

We challenge the status quo

We are committed to seeking a better outcome for us and our customers.

We foster trust & integrity

We cultivate trust and do the right thing, even when it’s hard.

We have fun

We champion the freedom, joy and happiness of everybody and always prioritize enjoying the journey together.

We Care

We deeply care about not just the work we do, but also the people we work with and our customers.

Cuvama’s Guiding Values

We’re on a mission to solve a big, growing puzzle for the B2B software industry. Our culture is key to succeeding – with 6 principles driving everything we do:

We have grit

We are passionate about what we do, we push the limits, and we don’t give up.

We embrace the unknown

We address obstacles with tenacity & maintain our character while pursuing our goals.

We challenge the status quo

We cultivate trust and do the right thing, even when it’s hard.

We foster trust & integrity

We cultivate trust and do the right thing, even when it’s hard.

We have fun

We champion the freedom, joy and happiness of everybody and always prioritize enjoying the journey together.

We Care

We deeply care about not just the work we do, but also the people we work with and our customers.

Meet the team

MG Gurbaxani

Co-Founder

Alex Smith

Co-Founder

Alex Naro

Non-Executive Director

Edgar Ngwenya

Lead Engineer

Saagar Sinha

Customer Success Lead

Toby Flenley

Sales Lead

Tom Meerstadt

Marketing Lead

Leyre Iniguez

Customer Journey Lead

David Beriev

Solutions Engineer

James Labyer

Product Manager

Henry Guardado

QA Engineer

Julie Nestrenko

Product Design

Lyanne Mapani

Product Manager Lead

Dan Stoddart

Full Stack Engineer

Folarin Akinloye

Frontend Engineer

Vitaly Berezyuk

Product Design Lead

Come join the fun

When you work on something you care about, with people you enjoy spending time with, it’s an amazing feeling.

Our Partners