Our Why

Cuvama exists because B2B SaaS is at an inflection point.  
The mass adoption of the subscription model means that customers have more power and control than ever. Customers need to see and understand the value of a solution at every stage of their interaction with a company, or they quickly move on to the next best option.
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We believe that long-term subscription relationships start by discovering, teaching and connecting with the desired success outcomes of the customer.
Failing to connect with the customer on value and success leads to low win-rates, high churn rates and damaged revenue growth & predictability.
But it’s hard to sell on value, and to align on shared success, and even harder at scale. That’s why we built cuvama.

Our Journey

Born from mgpricing consultancy, Cuvama is a team of B2B software veterans in sales, pre-sales, customer success, product marketing, professional services, operations and engineering.
In our view of the world, the lack of customer value management infrastructure is the single biggest obstacle to realising the revenue growth and valuation potential of SaaS companies.
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We believe that value-selling is NOT about delivering a credible business case via an ROI calculator. It is about fixing your customers pains, and it all starts with doing discovery right.
We are dedicated to creating and developing a platform that codifies our knowledge and experience, to help B2B software companies connect with their customers on value.

Our Culture

We pride ourselves in our diversity, and naturally share a deep appreciation for “connecting”.

We love solving hard puzzles together, in the same room or over zoom.

We are on a mission to solve this big, growing puzzle for the B2B software industry.

Cuvama team

Cuvama’s Guiding Values

Six principles that drive everything we do.

We have grit

We are passionate about what we do, we push the limits, and we don’t give up.

We foster trust & integrity

We cultivate trust and do the right thing, even when it’s hard.

We embrace the unknown

We address obstacles with tenacity & maintain our character while pursuing our goals.

We challenge the status quo

We are commited to seeking a better outcome for us and our customers.

We have fun

We champion the freedom, joy and happiness of everybody and always prioritize enjoying the journey together.

We act with flexibility

We encourage the individual needs and wants of colleagues and customers.

Meet the Team

MG Gurbaxani headshot

MG Gurbaxani


Alex Smith headshot

Alex Smith


Alessandre Naro headshot

Alex Naro

Non-Executive Director

Edgar Ngwenya headshot

Edgar Ngwenya

Lead Engineer

Leyre Iniguez

Product Marketing

David Beriev

David Beriev

Solutions Engineer


James Labyer headshot

James Labyer

Product Manager

Julie Nestrenko

Product Design

Saagar Sinha

Saagar Sinha

Customer Success Lead

Florencia Chiple

Commercial Analyst

Toby Flenley

Sales Lead

Henry Guardado

QA Engineer

Come Join the Fun

When you work on something you care about, with people you enjoy spending time with, it’s an amazing feeling.

Our Partners