Altrio deploys Cuvama to scale the business enabling all sales reps to sell value

Altrio deploys Cuvama to scale the business enabling all sales reps to sell value

Altrio deploys Cuvama to scale the business enabling all sales reps to sell value

  • Altrio found Cuvama to be the only solution on the market focused on Customer Value Management and with applicability across the entire company.
  • Cuvama is bringing clarity on the value drivers of Altrio’s product, Origin, so the Go to Market and Customer Success teams can sell and deliver value.
  • Altrio is using Cuvama to scale marketing, sales, customer success and product processes.

Altrio has signed up with Cuvama, the Customer Value Management solution that enables B2B teams to sell and deliver value at scale. Altrio is a software company with a mission to help real estate investment teams achieve their goals by creating software and services that make their jobs easier.

Cuvama has been brought on board to help map the value proposition of Atrio’s product, Origin, to customer outcomes so the team can scale their go-to-market. Origin provides a single source of truth about an organization’s investment pipeline, owned assets, and proprietary market knowledge. Origin is that jump to the digital era that the capital markets need. Yet, the Altrio team found it challenging to structure and quantify the diverse ways in which Origin brings value to their customers.

That’s where Cuvama helped. The Cuvama platform incorporates a model to easily map a solution’s value proposition to the problems it solves and the KPIs impacted for each customer segment. This map is complemented with the voice of the customer which is captured and analyzed in Cuvama.

“Cuvama is the only solution we found that focuses on managing customer value across the entire organization. It enables us to capture and codify our value proposition so that we can use it across the business”.
Raj Singh, CEO Altrio
Raj Singh
CEO, Altrio

Scaling value-based selling for Altrio means that all sales reps can lead with a point of view, go deeper on their discovery and follow good value selling processes. Cuvama enables Altrio to scale their go-to-market engine, while positively impacting Altrio’s customer experience pre- and post-sale. With Cuvama Customer Success gains information on what outcomes to track for each customer to ensure they see success with Origin, while Product gains insights to evolve the proposition.

“It is a pleasure to partner with the Altrio team on their journey to achieve best-in-class customer value strategies and selling and delivery value methodologies. Altrio is truly focused on the customer needs and how they can make a positive impact on the capitals market, which is exactly what we enable to do at scale with Cuvama” – said Alex Smith, Co-founder at Cuvama.


About Cuvama

Cuvama is the first native customer value management (CVM) platform that evolves the buying and selling experience for B2B technology companies. Each Cuvama module spans a part of the customer journey, enabling SaaS businesses and their customers to match product capabilities to desired customer outcomes. This results in improved sales performance and customer adoption and value realisation for business. The Cuvama platform customer base spans B2B SaaS businesses headquartered in the UK, US and Europe.

About Altrio

Altrio is a leading provider of software and data solutions to the global real estate investment and lending industries. The company’s data-driven deal management platform, Origin, helps investors and lenders of all sizes harness proprietary and market data, along with process automation, to build winning portfolios. Altrio was founded in 2020 and is headquartered in Toronto, Canada. For more information, visit

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