Today, companies are bombarded with potential solutions from B2B companies for every part of their business. The trouble is, they all sound the same. The solution? To sell, deliver and reinforce value to customers (aka Customer Value Management).
Challenger reps are the top performers in B2B sales teams by a significant margin. But building a team of Challengers is easier said than done. Learn how to nail and scale the Challenger Sale across your team with Cuvama.
There’s truly no going back to the old world of meeting buyers and building relationships face to face. The B2B sales world has changed forever. Just as many industries, ‘enterprise’ software firms will also need to adapt to survive. How easy is for them?
We argue the comm challenges that prevent value selling in the solution and proposal phase and provide 3 ready-to-implement tips to continue selling and delivering value at this stage of the sales process.
3 tips for getting your whole sales team to perform good discovery consistently and at scale. We argue why performing good discovery is critical and provide practical tactics to transform to a selling value outcomes business, not products.
Cuvama is a pioneer in the nascent customer value management category, with a discovery-centric approach. "All B2B companies want to sell outcomes. Cuvama has built a unique CVM solution to do just that," says Dan Head, CRO at Braze.
“There’s so much opportunity to improve the way B2B organisations sell value and integrate it into their business processes and thinking. Cuvama is really at the front shaping the customer value management category”, said Tom.
Jedox continues to invest in Cuvama to accelerate sales and remove the uncertainty associated with procuring software. New contract follows a successful year with sales cycles length reduced by 30% on average.
It was the summer of 2015, and I was a smitten new Dad. But after a couple of weeks of sleepless nights, I was secretly delighted when I was asked to join this sales opportunity in California as the value engineer…
GBuilder adopts Cuvama to further its focus on bringing value to its customers in the construction sector. Adopting Cuvama means that all sales reps will sell with confidence and ensure prospects understand the value that the GBuilder’s BIM solution can bring.
Pando chooses Cuvama to scale the effectiveness of their value discovery teams across the APAC and North American markets. The team feels empowered with an easy-to-use solution to drive value conversations with prospects.
In my previous life as a value seller, there were 2 core beliefs I liked to share around what constituted an effective business case or investment thesis: first that it was less, if at all, about the numbers...
ProCARE approached Cuvama to highlight to the C-suite of healthcare organisations the business value that ProCARE brings and this way accelerate sales. We spoke to ProCARE CEO and CRO to find out more.
ProCARE chooses Cuvama to highlight the value of optimising compensation for healthcare organisations. Early results demonstrate how ProCARE’s go-to-market strategy is becoming a game-changer with promising shorter sales cycles and business benefits.
Cuvama welcomes Toby Flenley as its new Sales Lead. “I’ve seen countless engagements where Sales teams struggle to uncover the true value of their solution with a prospect. I'm excited to join Cuvama because it solves that exact problem”, said Toby.
Research shows that 75% of all SaaS start-ups fail. This article reveals actionable tactics on how to overcome the most common start-up go-to-market mistakes and explains the warning signs that your company may be experience them.
This ebook provides Seed and Series A start-ups with the frameworks they need to help them accelerate growth by enabling them to get away from selling solutions based on features and functions and start selling customer outcomes.
Cuvama’s unique customer-aligned Discovery-centric approach allows B2B businesses to elevate the customer value conversation. Cuvama is the last stage in the evolution of the buying and selling experience, contrasting to typical value selling approaches.
The complexity of B2B SaaS means that a variety of roles and skill sets are needed for any win. On a whim, I decided to see if I could draw a parallel between the roles played in a sales / pre-sales context in SaaS and those in football…