Author: Toby Flenley

Cuvama for MEDDPICC
MEDDPICC is arguably the most widely adopted sales framework within B2B sales. Find out how you can implement and scale MEDDPICC in across your sales team.
Scaling Challenger Sales with Cuvama
Challenger reps are the top performers in B2B sales teams by a significant margin. But building a team of Challengers is easier said than done. Learn how to nail and scale the Challenger Sale across your team with Cuvama.
Meet David Beriev
Our Lead Solution Engineer David Beriev ensures the perfect fit between our customers’ needs and the Cuvama app. Get to know him better in this personal interview.
Key life lesson on value
It was the summer of 2015, and I was a smitten new Dad. But after a couple of weeks of sleepless nights, I was secretly delighted when I was asked to join this sales opportunity in California as the value engineer…
Meet Saagar Sinha
Our Delivery and Customer Success Lead Saagar makes sure that our customers get up and running with Cuvama in quick time and successfully sell and deliver on value.
ProCARE Customer Story
ProCARE approached Cuvama to highlight to the C-suite of healthcare organisations the business value that ProCARE brings and this way accelerate sales. We spoke to ProCARE CEO and CRO to find out more.
Cuvama welcomes Toby Flenley as Sales Lead
Cuvama welcomes Toby Flenley as its new Sales Lead. “I’ve seen countless engagements where Sales teams struggle to uncover the true value of their solution with a prospect. I'm excited to join Cuvama because it solves that exact problem”, said Toby.
ebook: From Start-Up to Scale-Up
This ebook provides Seed and Series A start-ups with the frameworks they need to help them accelerate growth by enabling them to get away from selling solutions based on features and functions and start selling customer outcomes.
What Makes Cuvama Different
Cuvama’s unique customer-aligned Discovery-centric approach allows B2B businesses to elevate the customer value conversation. Cuvama is the last stage in the evolution of the buying and selling experience, contrasting to typical value selling approaches.
The Dream Team
The complexity of B2B SaaS means that a variety of roles and skill sets are needed for any win. On a whim, I decided to see if I could draw a parallel between the roles played in a sales / pre-sales context in SaaS and those in football…