BetterCloud adopts Cuvama to Scale Value Selling & Value Management

BetterCloud adopts Cuvama to Scale Value Selling & Value Management

  • BetterCloud provides the leading SaaS management platform and is using Cuvama to ensure that GTM teams can personalize their offering to a customer’s needs and track success delivered.
  • Cuvama is enabling BetterCloud’s sales reps to truly understand a prospect’s needs by guiding them to discover and sell value, rather than features and functions.
  • Cuvama’s 1-week implementation, and fast adoption by sales reps has been a highlight in the first month of implementation.

BetterCloud, the leading SaaS Management Platform provider, is taking their Go-To-Market and post-sales teams’ success to new heights through their partnership with Cuvama, the Customer Value Management solution enabling B2B teams to sell and showcase value. This collaboration enables BetterCloud to communicate and deliver on their commitment to automate critical operations for SaaS companies.

BetterCloud has joined forces with Cuvama to inject customer value into all sales conversations by guiding their sales reps to follow value selling best practices.

With Cuvama, BetterCloud’s reps can, align the impact of BetterClouds impact with the prospects pain, and create personalized business cases. This helps prospects really understand how BetterCloud’s solutions benefit their entire business, not just the IT department.

Cuvama is also helping BetterCloud address one of the most prevalent issues Customer Success teams face today; inheriting a personalized success plan. Thorough Sales discovery of a customer’s pain and desired outcomes now flows through post-sale to Customer Success teams, enabling ongoing realization and reinforcement of value throughout the customer lifecycle.


“Cuvama’s Customer Value Management platform is helping us accelerate our GTM strategy of selling and delivering real value for our customers” says Mike Connery, VP of Solutions and Value Engineering at BetterCloud. 

“Other value solutions we’ve tried focus primarily on the end-state ROI, rather than focusing on deliberate discovery and creating personalized business cases for prospects starting at the discovery stage”.

“We’re proud to support BetterCloud in their pursuit of selling and delivering value at scale” says Alex Smith, Co-founder at Cuvama.

 “The Cuvama platform is designed to be simple to configure and to administer, making value management easy for organizations like BetterCloud. We’re confident that our solution will be particularly helpful for sales reps who require more guidance and support to build a value-based business case.”


About Cuvama

Cuvama is the first native customer value management (CVM) platform that evolves the buying and selling experience for B2B technology companies. Each Cuvama module spans a part of the customer journey, enabling SaaS businesses and their customers to match product capabilities to desired customer outcomes. This results in improved sales performance and customer adoption and value realisation for business. The Cuvama platform customer base spans B2B SaaS businesses headquartered in the UK, US and Europe.

About BetterCloud

BetterCloud is the market leader for SaaS Operations, enabling IT professionals to transform their employee experience, maximize operational efficiency, and centralize data protection. With no-code automation enabling zero touch workflows, thousands of forward-thinking organizations like Block (formerly Square), Oscar Health and HelloFresh now rely on BetterCloud to automate processes and policies across their cloud application portfolio. For more information, please visit

Share now:

Before you go...

Download Our FREE Value Selling Toolkit (with templates!)

Exit Intent - Free Value Selling Kit


  • The Ultimate Guide to Value Selling – Taking you from what selling value really means, to how to implement it
  • Value Proposition Guide – How to structure your value prop to enable great value selling
  • Value Discovery Guide – To drive deeper discovery and better sales discovery