Cuvama is the value selling platform that can empower IRIS's sales reps to sell value, not features. See Cuvama in action to explore more!
Tom Canning
Chief Commercial Officer, Zellis
Cuvama for IRIS Software
We can improve IRIS's win rate
(Like we did for Zellis!)
Cuvama is the value selling platform that can empower IRIS's sales reps to sell value, not features. See Cuvama in action to explore more!
The results our customers are seeing
2x
Win rate
By enabling sales teams to discover value and sell outcomes rather than features
0%
Increase in deal size
By enabling reps to uncover more customer pain points and connect price to customer value
0%
Decrease in Sales Cycle length
By helping teams build a strong case for prospects to change based on customer outcomes
Learn why Cuvama is different
Selling on outcomes is the way forward. We all know that – but now Cuvama provides infrastructure to make it achievable.
Tom Canning
Chief Commercial Officer, Zellis
The platform to scale value selling
Cuvama guides all your reps to have the right value conversation in real-time. We enable them to be an expert in your value prop and dynamically link a buyer’s challenges to the business impact your solution will drive.
Unlike your existing...
Discovery guide, Cuvama is dynamic and real-time
Sales enablement, Cuvama actually helps reps in live conversations
ROI calculator, Cuvama is customer facing and collaborative
Value Engineers or Presales, Cuvama can be used across all deals by all reps
How it works
Cuvama’s 5 steps to value management
1: Codify your Value prop
Your solution’s value is mapped to persona and market segment pain points, KPIs and outcomes
2: Enable value selling
We configure your value proposition into the Cuvama discovery tool to enable your whole sales team to be value experts
3: Collaborate with prospects
The discovery tool is used to engage prospects; lead with a point of view, uncover customer problems, align on outcomes, and create a business case for every opportunity
4: Empower Customer Success
The discovery record and business case is passed to customer teams to enable them to reinforce value ongoing with a success plan based on why the customer bought
5: Evolve your proposition
Product and Marketing gain the insight to better understand what prospects and customers really value
How B2B companies use Cuvama
Improve Sales Discovery
Transform your sellers into value experts, enabling them with right information and process