Cuvama for MHR

We can improve
MHR's win rate

(like we did for Zellis!)


Cuvama is the value selling platform that can empower MHR's sales reps to sell value, not features. See Cuvama in action to explore more!

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Tom Canning

Chief Commercial Officer, Zellis

Cuvama for MHR

We can improve MHR's win rate

(Like we did for Zellis!)


Cuvama is the value selling platform that can empower MHR's sales reps to sell value, not features. See Cuvama in action to explore more!
See it action - single field

The results our customers are seeing

2 x
Win rate

By enabling sales teams to discover value and sell outcomes rather than features

0 %
Increase in deal size

By enabling reps to uncover more customer pain points and connect price to customer value

0 %
Decrease in Sales Cycle length

By helping teams build a strong case for prospects to change based on customer outcomes

Learn why Cuvama is different

Selling on outcomes is the way forward. We all know that – but now Cuvama provides infrastructure to make it achievable.
Tom Canning
Chief Commercial Officer, Zellis
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Value Selling Tool: Challenge to KPI

The platform to scale value selling

Cuvama guides all your reps to have the right value conversation in real-time. We enable them to be an expert in your value prop and dynamically link a buyer’s challenges to the business impact your solution will drive.

Unlike your existing...

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How it works

Cuvama’s 5 steps to value management

1: Codify your Value prop

Your solution’s value is mapped to persona and market segment pain points, KPIs and outcomes

2: Enable value selling

We configure your value proposition into the Cuvama discovery tool to enable your whole sales team to be value experts

3: Collaborate with prospects

The discovery tool is used to engage prospects; lead with a point of view, uncover customer problems, align on outcomes, and create a business case for every opportunity

4: Empower Customer Success

The discovery record and business case is passed to customer teams to enable them to reinforce value ongoing with a success plan based on why the customer bought

5: Evolve your proposition

Product and Marketing gain the insight to better understand what prospects and customers really value

Customer Value Management: Implementing Value Selling
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How B2B companies use Cuvama

Improve Sales Discovery

Transform your sellers into value experts, enabling them with right information and process

Scale Value-based Selling

Give every sales rep what they need to consistently sell value every time

Customer Success Value Enablement

Empower Customer Success to talk about business outcomes, not customer service

Better Quality Leads

Introduce value from the first customer interaction to get better quality leads

Unleash your Value Prop

Free your value prop from the heads of experts and generic messaging docs

Discover Cuvama today

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