Why does volume without a point of view accelerate no-decision?
Value cases get built. Champions still lose the internal sell.
What makes a value case survive without you in the room?
Discovery is being automated. Judgment can't be.
Where does human expertise still make or break the deal?
Who this is for
An intimate room of 25 senior revenue leaders. No pitching, no panels-as-sales-theater. Real peer conversation on what is actually working in complex B2B sales motions.
Chief Revenue Officers
Heads of Value
VP Sales
Senior Enterprise AEs
Sales Enablement
Leaders
The panel
PANELIST
Steven Lewandowski Co-Founder & Co-CEO, addressable value
PANELIST
Gordana McNamara Chief Commercial Officer, noreja
PANELIST
Troels Nørgaard Director, Sales, Wolters Kluwer
MODERATOR
Patrick Moorhead Principal, The Sovereign CMO
Our Partners
What to Expect
FORMAT
Expert panel and roundtable
DURATION
2.5 hours, breakfast included
ROOM SIZE
25 attendees.
Part of the 2026 European Revenue Leader Roadshow
Three cities. One question. What does it actually take to close complex B2B deals when AI has raised the noise floor and lowered buyer trust?
25 seats only. Tell us a little about your role and what you are working through.
25 seats · June 4th, 2026 · Techspace Eiswerk, Berlin
Intimate by design
25 seats. This only works if the room is small enough for people to be honest.
Real tensions, no safe answers
AI promised to fix pipeline. No-decision rate is still climbing. We are here to work through what is actually happening, not celebrate the tools for AI’s sake.
Your input travels
The Dublin findings feed the Berlin and London debate agendas and Cuvama’s next research paper on complex B2B sales.