Show Me the Money · London, 14 October · 2026
Show me the money: In the AI outcomes era, your buyers want proof, not promises.
- October 14th, 2026
- 8:00am – 10:30am
- IDEA London - 69 Wilson St, London, EC2A 2BB
This spring, we asked three separate groups of European revenue leaders: “who has put AI into their go-to-market?” Every hand went up, in all three. Then we asked who felt it delivered what was promised. Not one hand was raised in any of them.
That experience is now sitting on both sides of every enterprise deal. On 14 October in London, three leaders who have run value advisory, customer success and revenue at enterprise scale take on what a buyer needs to see in AI GTM to know its adding impact.
The panel
PANELIST
Vice President, Global Strategy & Operations
PANELIST
Vice President of Value Engineering
15 years of creating value in global financial institutions
Three tensions. No comfortable answers.
AI did not change what you sell, it changed what buyers believe.
The “powered by AI” claim went into every category at once, and now a 30-year-old platform gets the same raised eyebrow as a seed-stage startup: “is that AI driving outcomes for my business?”
You closed the deal on a value case, but has anyone seen it recently?
When did you last open that document in front of the customer and go through what actually happened?
Proof has two halves, the case and the realization.
Most teams have only one side.
The number you agreed before the signature, and the number you can show after it. Almost nobody is holding both accountable to each other.
Who this is for
Enterprise software companies selling into serious institutions. Long cycles, multi-year contracts, procurement that takes months, and somebody who has to answer for the renewal.
Chief Revenue Officers
Heads of Value
Customer Success Leaders
VP Sales
Senior Enterprise AEs
Our Partners
What to expect
FORMAT
An expert panel challenging each other on the topic, and audience roundtable breakouts so everyone attending shares their POV.
DURATION
2.5 hours, breakfast included
ROOM SIZE
25 attendees.
This is a working conversation, not a keynote.
The findings shape our next whitepaper.
Three rooms. The same two questions.
During our Spring Roadshow, we asked our audiences for a show of hands about who had purchased AI for their GTM. Then we asked who thought they captured value.
Dublin
13 May 2026
Everyone put a hand up for having put AI into their go-to-market in the last 18 months. Not one hand for it having delivered what was promised.
Berlin
4 June 2026
In Berlin we asked the same two questions to a different room full of value leaders. We discovered that AI adoption was high, and proof of it working was scarce… again.
London
24 June 2026
Same two questions, and by the third event, we’d confirmed that the gap between rolling AI into GTM operations, and being able to demonstrate its impact was real across the industry.
London 2026 Highlights
London 2025 Highlights
New York 2025 Highlights
25 seats only. Tell us a little about your role and what you are working through.
Request your seat for London
25 seats · October 14th, 2026 · IDEA London
Intimate by design
25 seats. This only works if the room is small enough for people to be honest.
Real tensions, no safe answers
Every company in the room is being asked to prove something it has not had to prove before. We are here to work out what a buyer will actually accept, not to celebrate the tools.
Your input travels
The London findings feed Cuvama’s next research paper and the follow-up that goes to everyone who was there. Nobody is quoted by name without saying yes first.