PROS Joins Forces with Cuvama to Revolutionize Solution Selling


  • PROS partners with Cuvama to revolutionize solution selling for their AI-powered SaaS pricing and CPQ solution.
  • Cuvama enables PROS’ global sales teams to better execute discovery, uncovering prospects’ needs and recommending tailored solutions aligned with their unique challenges.
  • PROS uses Cuvama to execute their sales methodology MEDDPICC to better qualify opportunities.

PROS Joins Forces with Cuvama to Revolutionize Solution Selling

PROS Holdings, Inc., (NYSE: PRO), a leading provider of AI-powered SaaS pricing, CPQ, revenue management, and digital offer marketing solutions, announces its strategic partnership with Cuvama, a revolutionary Customer Value Management solution. This collaboration aims to scale and embed value selling best practices among PROS’ global sales team.

With Cuvama, PROS’ sales teams are moving away from traditional product-centric sales pitches to a GTM process focused on selling and delivering value to customers. By leveraging Cuvama, PROS is now able to equip reps with a tool that they can use to consistently uncover customer problems, align on the business outcome they impact and build compelling why change stories for their prospects.

PROS are also using Cuvama to better execute their sales methodology, MEDDPICC. This allows them to better qualify opportunities, meaning PROS’ sales organization can focus on the most promising leads and opportunities, driving efficiency, and maximizing impact.


“We’re excited to take this step forward to more consultative approach to sales with Cuvama”, said Matt Benett, Sr. Director of Revenue Engineering & Enablement at PROS.

“Cuvama enables us to scale solution selling, ensuring that all sales conversations begin with a thorough assessment of a prospect’s problems, needs and the business outcome their looking to achieve.”

From there, we can recommend tailored PROS solutions that align with their unique challenges”

“In today’s highly uncertain market, organizations face substantial hidden costs due to poor discovery and buyer to seller misalignment,” explains Alex Smith, Co-founder at Cuvama.

“We are delighted to partner with PROS and empower their salespeople to really focus on discovering and selling value. By identifying personalized metrics for each opportunity, PROS’ sales teams can effectively build collaborative business cases with stakeholders, setting themselves apart from the competition”.

Alex Smith_3 1team Alex Smith

About Cuvama

Cuvama is the Customer Value Discovery platform guiding Sales and Customer Success in live conversations to uncover pain, sell outcomes and reinforce success. The best B2B Go-To-Market teams know that customers don’t care about products, they want value. And they’re using Cuvama to ensure they are focused on selling and delivering value so they can win and retain more customers. For more information, visit:

About PROS

PROS Holdings, Inc. (NYSE: PRO) is a leading provider of AI-powered SaaS pricing, CPQ, revenue management, and digital offer marketing solutions. Its vision is to optimize every shopping and selling experience. With over 30 years of industry expertise and a proven track record of success, PROS helps B2B and B2C companies across the globe, in a variety of industries, including airlines, manufacturing, distribution, and services, drive profitable growth. The PROS Platform leverages AI to provide real-time predictive insights that enable businesses to drive revenue and margin improvements. To learn more about PROS, visit

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