Cuvama announces GBuilder as new customer

GBuilder adopts Cuvama to deepen its offerings in bringing the construction sector to the digital era

  • GBuilder chooses Cuvama to further its focus on bringing value to its customers, starting from the sales engagement
  • Together, Cuvama and GBuilder have structured and quantified the value of GBuilder’s platform for their various teams I.e., sales, customer service, worksite, projects management, construction­
  • GBuilder’s sales reps now have a branded app that helps them sell with confidence and ensure prospects understand the value that GBuilder’s solution can bring

GBuilder has signed a deal with Cuvama, a value-discovery app that enables B2B SaaS sales and marketing teams to sell value and outcomes, not just features and functions. GBuilder is a building information management (BIM)-based customer journey management platform for property developers that digitalises the interaction between customers, project teams, and construction sites.

GBuilder is using Cuvama to refine and enhance their value proposition, as well as their value-based selling capabilities. Given GBuilder’s focus on the construction sector, which has historically not embraced the digital revolution, segmenting their message based on the ‘digitalisation maturity’ of their prospects was a key requirement for GBuilder. That is what Cuvama is helping them achieve.

GBuilder’s own branded app guides sales reps to easily uncover business challenges with buyer stakeholders, agree on outcome KPIs and link them to a GBuilder solution. The monetary value is quantified for every opportunity, and the system is scalable and used consistently across existing reps and new hires. This is all provided in Cuvama’s digital app that fosters collaboration and customer ownership.

“Cuvama is helping our sales reps to nail that one chance that we have with our prospects in the construction sector by offering them expertise on more credible, more relevant, and more compelling messaging”
Mikko Merikanto
Chief Operating Officer, GBuilder

In addition to an improved outcome-centric sales experience, the GBuilder team expects to differentiate itself in the industry with the Cuvama app, evangelise the use of digital tools in construction, reduce the long sales cycles that are endemic to the industry, and have a positive impact in every customer success plan. The customer success team will also know what the customer has bought and, more importantly, why they bought it.

“From the beginning it was exciting to witness GBuilder’s strong belief in selling customer value and outcomes, not features and functions. We helped them with the last pieces of their value proposition puzzle and how to bring consistency and scalability to their selling processes,” says Alex Smith, Co-Founder of Cuvama.


About Cuvama

Cuvama is a pioneer of the customer value management category with a unique solution that enables B2B SaaS organisations to discover and deliver customer outcomes. Cuvama spans the customer journey. For sales, it nails and scales value selling. For Customer Success, it reinforces value with a success plan based on the agreed customer outcomes. And for Product and Marketing, it systematizes a better understanding of the most pressing customer pain points to evolve messaging & value proposition development.

About GBuilder

GBuilder is a BIM-based Customer Journey Management platform for property developers that digitalizes the interaction between customers, project teams, and construction sites. Market-proven to enhance customer experience, improve efficiency, quality and sustainability! Used in 10 European countries in over 300 projects.


Media Contact

Leyre Iniguez
Marketing at Cuvama

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