London, UK, December 2022: Cuvama, the customer value management (CVM) solution that enables sales teams to sell your value, is today announcing the addition of Tom Meerstadt as the company’s new Marketing Lead. The announcement comes at an incredible exciting time for the tech start up as it strengthens its team to gear up for 2023.
Tom will be bringing his expertise and experience to take Cuvama’s go to market strategy to the next level. He as a proven track record of building marketing teams and growing B2B SaaS companies.
MG Gurbaxani, Co-founder at Cuvama, said: “We’re really excited to have Tom on-board to lead our marketing and brand strategy for 2023 and beyond. As we continue to evolve following the early steps of Cuvama, our focus is very much on looking ahead at how we can empower the industry in these tough times with customer value management.”
Prior to joining Cuvama, Tom gained over a decade of experience in the B2B SaaS industry. Throughout his career, Tom has led both Product and Marketing functions in established companies and start-ups.
Commenting on his appointment, Tom said “I am very much looking forward to building Cuvama’s marketing capabilities and developing this new category. Cuvama is solving a truly unmet customer problem with an innovative solution. There’s so much opportunity to improve the way B2B organisations sell value and integrate it into their business processes and thinking. Cuvama is really at the front shaping the customer value management category”.
Marketing Lead at Cuvama
Cuvama is a pioneer of the customer value management category with a unique solution that enables B2B SaaS organisations to discover and deliver customer outcomes. Cuvama spans the customer journey. For sales, it nails and scales value selling. For Customer Success, it reinforces value with a success plan based on the agreed customer outcomes. And for Product and Marketing, it systematizes a better understanding of the most pressing customer pain points to evolve messaging & value proposition development.
Marketing at Cuvama