Three cities. 51 revenue leaders. The whole debate.
Everyone has adopted AI. Nobody's no-decision rate has moved. So we got revenue and value leaders from B2B tech into three rooms across Dublin, Berlin and London to debate what's really working, and we've synthesised all of it: the signal from the noise.
MG Gurbaxani, Cuvama co-founder and host of the roadshow, on what's in the synthesis.
WHAT'S INSIDE
What's inside the Full Roadshow Synthesis
| The lies | Open-ended research. Outputs aren’t constrained by your value framework or your prospect’s actual context. Hallucination risk is real and reputationally dangerous in live executive conversations. |
| The price | Account intelligence that stops at information. Tells sellers about the company. Doesn’t connect that context to why the company should buy from you. |
| The shift | Content delivery. Assets get pushed to sellers; sellers are expected to know which one applies. Passive, generic, and the reason 81% of sellers ignore enablement guides. |
| The war stories | Records and analyzes calls after they happen. Excellent at telling you what was said. Silent on what should happen before the call, how to frame value, or what a winning hypothesis looks like for this specific prospect. |
| The full record | Rep-focused automation. Research and PoV generation without methodology governance or Value Leader operationalization. |