• The Cuvama Platform
Discovery that sells.
Value cases that close.
Most deals end at no decision because they couldn't defend yes. Cuvama connects AI-powered discovery to living value cases, so your value methodology runs on every opportunity, not just the ones your team personally touches.
THE PROBLEM
Is this gap costing you winnable deals?
Your discovery produces notes. Your champion produces a deck. Finance asks a question no one prepped for. The deal dies in the review you weren’t in the room for.
81%
of reps using AI for discovery get generic outputs, not governed intelligence
Generic AI gives sellers more research to wade through. Cuvama gives them a governed starting point mapped to your methodology.
80%
of deals run without any value team support
Your value team can’t be in every room. Your value methodology has to travel without them, across your entire pipeline.
+52%
win-rate lift with value automation
The gap is consistent execution. Cuvama closes that gap.
Without Cuvama
- One question in the internal review. Nobody has the answer. Deal stalls.
- Value team bottlenecked on the top 5% of deals. The other 95% get feature pitches.
- Champion loses credibility in the CFO meeting. Deal goes to no decision.
- Procurement resets to cost. You discount to close.
With Cuvama
- Every deal carries a quantified "Why Buy" narrative connected to financial impact.
- Value methodology runs on 100% of pipeline, not just must-win deals.
- Champion co-owns the story, circulates it internally, defends it without you.
- Value drives the decision. Discounting becomes the exception, not the strategy.
PLATFORM OVERVIEW
Two modules. One motion. One outcome.
Cuvama is the only platform that connects AI-powered discovery to governed, champion-ready value cases. Neither module works the same way in isolation. Together they run the complete value motion, from cold start to closed deal.
- DISCOVERY
Early stage value point-of-view
Governed intelligence, not generic research.
The moment an opportunity opens, Cuvama delivers a quantified value hypothesis mapped to your prospect's priorities and your methodology. Sellers validate. They don't research.
- VALUE CASE
Living, quantified "Why-Buy" story
Narrative and numbers, always in sync.
Discovery inputs flow directly into a structured value case your champion co-owns and can circulate internally, without you in the room. Built within your guardrails. Refined with your champion. Executive-ready.
The connection is the product.
Discovery tools stop at information. Value tools start without context. Cuvama bridges both gaps.
HOW IT WORKS
From cold start to closed deal
Three steps. One governed system. All inside Salesforce.
Define your guardrails once.
Value drivers, personas, formulas, and proof points configured by your value team. Your methodology becomes the operating system. Every seller inherits it on day one.
Trigger an early stage value PoV
Every complex opportunity gets a researched, quantified hypothesis with narrative and numbers mapped to your prospect’s priorities. Sellers validate in the first call, not after three prep sessions.
Turn discovery into a living value case
Discovery inputs flow into a structured value case as assumptions are confirmed. Narrative and numbers update together. Champion gets edit access. Finance gets a defensible output.
You don't configure Cuvama alone
Every deployment includes practitioners who’ve built value programs, not just implemented software.
WHO IT’S FOR
Built for the people who own value
Value Leaders want to scale their expertise across the pipeline, and partner with CROs to transform the sales motion into a value discovery closing machine.
We're the tool they use FOR
Move from “spreadsheet guru” to backbone of revenue strategy. Ensure every deal carries a value case and your methodology drives outcomes.
We're the tool they use FOR
See value selling adoption across 100% of your pipeline, not just the top 5%. Arm sellers with a research-backed “why buy, why now, why me” story, grounded in credible ROI.
We're the tool they use FOR
Unify discovery, CRM data, and value metrics in one governed system.
RESULTS
What teams report after twelve months
+52%
Win-rate lift
Teams using value automation across the pipeline vs. manual deal-by-deal support.
10x
Pipeline influence
From manually supporting 15 deals to influencing 150 without adding headcount.
35%
Larger deal sizes
6-9mo
Time to measurable lift
Typical window from implementation to observable win-rate and velocity improvement.
“We went from supporting a handful of must-win deals to influencing the entire pipeline – without losing rigor.”
Katie Burke
Head of Value, Enterprise SaaS
- Early Stage Value PoV for every new opportunity.
- Champions circulate quantified cases in rooms you never enter.
- Pipeline reviews run on evidence, not best guesses.
- Value leaders report on adoption, velocity, and win-rate, not just deals they personally touched.
RESOURCES
Go deeper on the platform
For the buyers who read before they book.
Event Insights: Artificial Intelligence in Sales Discovery
“Three prices. Three commercial consequences B2B sales teams are already paying. Deals that never close. Performance gaps that stay hidden. Deal sizes that keep shrinking. Twenty-five revenue leaders sat in a room in London and mapped all three.”
Value Champion: How to achieve 70% pipeline coverage of value selling
“Three prices. Three commercial consequences B2B sales teams are already paying. Deals that never close. Performance gaps that stay hidden. Deal sizes that keep shrinking. Twenty-five revenue leaders sat in a room in London and mapped all three.”
How Cuvama Aligns with Gartner’s AI Value Engineering Research
Discover how Cuvama’s Discovery and Business Case tools bring Gartner’s vision for product embedded value engineering to life for B2B SaaS and AI vendors.
NEXT STEPS
Because deals that close in the boardroom are shaped in the first meeting
Exploring
See what a value case actually looks like
Built from publicly available data about your company.
Scoping budget
Share your seller count and sales motion
We’ll send a range and scope you can take to your CRO, CFO, and procurement.
Ready to move
Book a value-led demo
We’ll build an indicative case using your numbers so you see both the product and the business justification in one session.