Helping tech startups sell outcomes, not products

Cuvama provides B2B software startups with value proposition mapping and a Value-Discovery App for your sales teams to sell outcomes, not products.

Are you struggling with any of these challenges?

Cloning your Co-Founder’s tribal knowledge

No-one knows the value of your solution more than co-founders, trusting new Sales & BDRs to connect on the value with prospects can be challenging.

Differentiating in a competitive market

Moving beyond selling features to differentiating on value can be difficult, but it’s often essential for a start-up to stand out to customers in an established market.

Wasting too much time on unqualified leads

With limited resources, it’s critical to focus your time on qualified prospects and avoid wasting time on poor fit opportunities.

How we help

1

We codify your value proposition

By mapping & quantifying the typical business challenges & KPIs your solution impacts

2

We publish it into your branded discovery app

For your sales teams to do better discovery, consistently at scale.

What we enable

  1. Uncover Business Challenges. Start sales cycles with targeted discovery of your prospect’s specific challenges.
  2. Align on Outcome KPIs.Link the business challenges you’ve uncovered to your unique solution.
  3. Collaborate on a Value Hypothesis. Build consensus by jointly building a value hypothesis, rather than rushing a financial ROI calculation.

What we enable

  1. Uncover Business Challenges. Start sales cycles with targeted discovery of your prospect’s specific challenges.
  2. Align on Outcome KPIs.Link the business challenges you’ve
    uncovered to your unique solution.
  3. Collaborate on a Value Hypothesis. Build consensus by jointly building a value hypothesis, rather than rushing a financial ROI calculation.

What other start-ups are saying

“Cuvama has helped us to lift-and-shift tribal knowledge from the founding team and customers and make it easy for our sales teams to uncover customer challenges.

Read full case study here.

In a Nutshell

Codify your value proposition

Published into a sales discovery app

Customer outcomes-based sales

Download Brochure Here

+2x

Win Rate

+42%

Deal Size

+35%

Average Selling Price

Why a Customer Outcome-Centric Process?

Engaging your customers on value enables the buyer and seller to collaborate and align on the measurable outcomes you’ll have on their business.

A outcomes-focused, digital discovery process drives better results and sets you apart from your competitors, enabling fast growing start-ups to achieve exponential scale beyond the normal reach of their resources.

Why a Customer Outcome-Centric Process?

Engaging your customers on value enables the buyer and seller to collaborate and align on the measurable outcomes you’ll have on their business.

A outcomes-focused, digital discovery process drives better results and sets you apart from your competitors, enabling fast growing start-ups to achieve exponential scale beyond the normal reach of their resources.

+2x

Win Rate

+42%

Deal Size

+35%

Average Selling Price

Who is this program for?

The program is created for Pre-Series B teams with game-changing B2B SaaS offerings who are ready to scale yet struggling to codify and consistently communicate their customer value proposition.

You’re either starting to form or growing that stellar sales team!

Selling and delivering value is important to you

You seek expert guidance on defining your value proposition and injecting it into your go-to-market processes

You need to scale the way you connect with prospects on value beyond your founders to new hires and channels