Win more, Retain more

Guide GTM teams to uncover pain & talk about impact

The platform guiding Sales & CS with your unique value proposition to uncover pain, sell outcomes & reinforce success.

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Win more, Retain more

Guide GTM teams to uncover pain & talk about impact

The platform guiding Sales & CS with your unique value proposition to uncover pain, sell outcomes & reinforce success.
See it action - single field

Focus your tech on what really matters, driving Customer Value

Uncover Pain

A real-time discovery guide and value selling tool enabling your GTM teams to ask the right questions and uncover compelling pain.

Sell Outcomes

Build winning business cases & Success Plans. Work with customers to create convincing cases for change & mutual success plans.

Reinforce Success

Capture and track success delivered to customers so you can reinforce your value. Feed this back as case studies so customer success feeds sales success.

Value Selling Tool: Challenge to KPI

Cuvama was built to be different

We know you have too many tools. But unlike the rest of your enablement, Cuvama actually empowers your Sales & Customer Success reps to have the right customer conversation focused on value. 

Unlike your existing...

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The results our customers are seeing

2 x
Win rate

By enabling sales teams to discover value and sell outcomes rather than features

0 %
Increase in deal size

By enabling reps to uncover more customer pain points and connect price to customer value

0 %
Decrease in Sales Cycle length

By helping teams build a strong case for prospects to change based on customer outcomes

How Cuvama's platform works

1: Codify your Value prop

Your solution’s value is mapped to persona and market segment pain points, KPIs and outcomes

2: Enable value selling

We configure your value proposition into the Cuvama value discovery tool to enable your whole GTM team

3: Engage & collaborate with prospects

The discovery tool is used to uncover customer problems, align on outcomes, and create a business case

4: Empower Customer Success

The discovery record and business case is passed to customer teams to enable them to reinforce value ongoing with a success plan based on why the customer bought

5: Evolve your proposition

Product and Marketing gain the insight to better understand what prospects and customers really value

Customer Value Management: Implementing Value Selling
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Elevate your tech stack

Cuvama is not just another bolt on tool. It combines your messaging docs, sales methodology, discovery guide and ROI calculator into a single application that helps sales in live conversations.

Even better, it is fully integrated it into your CRM so you can report on why a customer bought, not just what they bought.

See Cuvama in action

Just pop in your email to see what Cuvama can do!

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Value Selling Tool in tech stack

How B2B companies use Cuvama

Improve Sales Discovery

Transform your sellers into value experts, enabling them with right information and process

Scale Value-based Selling

Give every sales rep what they need to consistently sell value every time

Create & Track Success Plans

Build success plans based on measurable outcomes and track success delivered against these 

Build Stronger Business Cases

Collaborate with prospects to build credible business cases that connect their specific pains to outcomes and ROI 

Unleash your Value Prop

Free your value prop from the heads of experts and generic messaging docs

Discover Cuvama

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Learn how Cuvama is helping reduce sales cycle length by 30%

Our collaboration has removed the complexity of selling, and the uncertainty of buying. As a result, Cuvama has helped to reduce sales cycle length by 30% on average
Jonathan Wood
CRO, Jedox
Jonathan taling about Cuvama's Value Selling Tool

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Cuvama's Value Selling Platform