Build Stronger Business Cases

Create Businesses Cases with prospects, not for them

Business cases have to be believable. Work with prospects to co-author a value story that connects their specific pain, to outcomes and credible ROI.

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Build Stronger Business Cases

Create Businesses Cases with prospects, not for them

Business cases have to be believable. Work with prospects to co-author a value story that connects their specific pain, to outcomes and credible ROI.

See it action - single field

The biggest ROI number doesn't win.
A credible value story does.

Connect prospect pain to outcomes and ROI

Stop producing generic business cases. Ensure every business case for every deal is built based on the specific pain and success metrics discovered for that prospect.

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Just pop in your email to see what Cuvama can do!

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Value Selling Tool: Challenge to KPI

Work with prospects to build believable business cases

Business cases should capture a prospect’s specific value story. Collaborate with prospects to make sure they own the narrative of how you can solve their business problems and drive quantifiable outcomes.  

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Just pop in your email to see what Cuvama can do!

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Track how much pipeline has a business case

Pipeline predictability involves knowing how many deals have a strong case for change attached. Track business cases across the deals in your pipeline, including which ones have had prospect collaboration. 

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Explore other use cases

Scale Value-based selling

Give every sales rep what they need to consistently sell value every time

Improve Sales Discovery

Transform your sellers into value experts, enabling them with right information and process

Create & Track Success Plans

Build success plans based on measurable outcomes and track success delivered against these 

Unleash your Value Prop

Free your value prop from the heads of experts and generic messaging docs

Discover Cuvama

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Hear from our customers

Quantifying value drivers with Cuvama was a big differentiator that got us to 30 to 50% increase in sales qualified leads
Jack Liu,
CEO, Procare

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Cuvama can do?

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Before you go...

Download Our FREE Value Selling Toolkit (with templates!)

Exit Intent - Free Value Selling Kit

Includes:

  • The Ultimate Guide to Value Selling – Taking you from what selling value really means, to how to implement it
  • Value Proposition Guide – How to structure your value prop to enable great value selling
  • Value Discovery Guide – To drive deeper discovery and better sales discovery