What Makes Cuvama Different
Cuvama’s unique customer-aligned discovery-centric approach allows B2B businesses to elevate the customer value conversation
Today’s B2B software businesses face a new paradigm. Increased competition and hybrid sales tactics mean traditional sales models are no longer effective.
Many have attempted to solve these issues using ROI calculators and/or employing value consultants — this is often called ‘value selling’. But this approach shows limited adoption and is challenging to scale.
B2B subscription companies will only achieve long-term growth if they conceive value from the customer’s perspective. They need to take a discovery-centric approach where value is defined by business stakeholders, and where the focus is on jointly defining success outcomes vs on calculating value.
Here’s how Cuvama’s platform and transformation advisory helps businesses achieve this: