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    A Customer Value Management (CVM) white paper

    What’s Inside?

      Evolution of CRM

    What is Customer Value Management (CVM), and how can your B2B SaaS business benefit from the next wave in customer relationship technology.

      CVM strategy

    How Sales and Partners, Delivery and Customer Success, Product and Marketing teams must connect through a common understanding and shared language based on customer value.

      Why CVM now

    Why the modern B2B software customer is now demanding a 180 degree revolution: they want a relationship built on the value of the software company to the customer, not the reverse.

    Discover how cuvama can help your CVM strategy

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