Customer Value Management requires a connected value approach

The Cuvama platform consists of three modules, each of which helps you connect and differentiate at every stage of the customer value chain.

optimisediscoverrealise

Explore The Platform

cuvama.discover

Land & Engage with Customers

With cuvama.discover, guide the discovery of a customer’s business pain, success goals and outcome KPIs. Multiple customer stakeholders, SDRs, salespeople and partner sellers can work collaboratively on a personalised value proposition to start a relationship centred on value and outcomes.

SELF-SERVICE DISCOVERY

Increased Web CTA clicks

Self-service discovery builds a credible vision for potential value and KPIs.

SDR/ BDR DISCOVERY

Increased SDR MQL to SAL conversion

SDRs guide fit and value assessment and set sales up for success.

SALES DISCOVERY

Increased New Logo Win Rate

Sellers sell high and wide – guiding stakeholder consensus on outcomes.

Ready to see Cuvama in action?

Ready to see Cuvama in action?

Zellis Customer Story

The Bain Capital portfolio company approached Cuvama to solve the challenge of transitioning from a features and functions-centric sales process, to an outcomes-centric selling and delivery culture.

Watch Customer Story ▶

cuvama.realise

Deliver & Expand Value

The discovery record is transferred to the delivery and customer success team in cuvama.realise. The success plan objectives are collaboratively tracked driving customer adoption, value realisation, renewal, expansion and a partnership based on shared success.

PROFESSIONAL SERVICES

Deployment focused on business outcomes not features & functionality

Ensure customer is set up for success realisation.

ACCOUNT MANAGERS

Increase Customer Lifetime Value

Expand deployment based on proven value and adoption.

CUSTOMER SUCCESS MANAGERS

Increase Gross & Net Retention

Renew subscriptions based on measured value and adoption.

The discovery record is transferred to the delivery and customer success team in cuvama.realise. The success plan objectives are collaboratively tracked driving customer adoption, value realisation, renewal, expansion and a partnership based on shared success.

PROFESSIONAL SERVICES

Deployment focused on business outcomes not features & functionality

Ensure customer is set up for success realisation.

ACCOUNT MANAGERS

Increase Customer Lifetime Value

Expand deployment based on proven value and adoption.

CUSTOMER SUCCESS MANAGERS

Increase Gross & Net Retention

Renew subscriptions based on measured value and adoption.

cuvama.optimise

Insight to Continually Evolve

The digital records of needs and results are used in cuvama.optimise to drive continuous improvement to your proposition, packaging & pricing. This creates an end to end, connected value chain that is consistently adopted and executed at scale across your organisation.

PRODUCT MARKETING

Increased price realisation

Customer value is linked to received value.

PRODUCT MANAGEMENT

Improved visibility of new feature value

Product Management prioritizes new features based on which ones generate most value/ revenue.

LEADERSHIP

Ensure the relevance of the value proposition

Market data-based decisions on corporate strategy to ensure the long-term company value.

Hear what our customers are saying!

“Before Cuvama, communicating personalised value before price was a heavy custom effort requiring input from our business value advisors, pricing and finance. Cuvama has codified our collective knowhow in an easy-to-use web-based platform; and our sales team loves using it!”

Ben Morgan, Group Pricing Director

Codify & Systematise your Value Proposition

We can help you getting started. In a few weeks, our consultants break down the value your solutions provides to your wide-ranging customers. Behind the scenes, picture a gnarly mapping with many-to-many relationships between challenges, KPIs and outcomes by customer type.

Discover how Cuvama can help you.

Complete our online form and we will get back to you shortly.

Email us at hello@cuvama.com