• Proof, not promises
The deals our customers close start with a better first meeting.
Revenue teams use Cuvama to walk into complex deals with a point of view, turn discovery into a value case their champion can defend, and run that motion across the whole pipeline. Here is what that changed.
3.6x
larger deal size
12→23%
win rate (nearly 2x)
70%
of pipeline selling value
40-yr
record deal unlocked
Used by value teams scaling impact across 100% of pipeline, not just mega-deals
Value selling works. The hard part has always been making it run on every deal, with every rep, not just the must-win five percent.
The four stories below are not four testimonials. Read top to bottom, they are one motion. Discovery opens a bigger deal. A governed value case turns it into a win. The platform takes that from a hero rep to the whole pipeline. And the discipline lets a team win business it could not win before.
01 / Discovery
3.6x
larger deal size with Cuvama discovery
Supply chain / procurement software · global
The unlock: collaborative discovery early in the cycle changes the size of what ends up on the table. When sellers open with a point of view instead of a capabilities pitch, they uncover the bigger problem, and the bigger problem carries the bigger deal.
Also seen: win rate moved from under 20% to 31%, and rep adoption went from 20% to 65% versus the value platform they replaced.
“Cuvama is truly unique in focusing on collaborative discovery to drive a value-based conversation.”
— Francesco Colavita, Global VP PreSales, JAGGAER
02 / Value Case
12→23%
win rate, nearly doubled
The unlock: a structured value case, built inside the team’s own MEDDPICC motion, turns more of those bigger deals into closed ones. Every conversation starts from the prospect’s problem and the business outcome they are trying to reach, not a feature list.
Also seen: 82% adoption across 62 active sellers.
“Cuvama enables us to scale solution selling, ensuring that all sales conversations begin with an assessment of a prospect’s problems and the business outcome they’re looking to achieve.”
— Matt Bennett, Sr. Director Revenue Engineering & Enablement, PROS
03 / The whole pipeline
70%
of pipeline now sells value
The unlock: value selling stops being something a few strong reps do on must-win deals and becomes how the whole organization sells. Discovery and the value case run as one governed motion across sales, implementation, and customer success.
Also seen: win rate doubled and average deal size grew 43%, inside seven months of going live.
“Selling on outcomes is the way forward. We all know that, but now Cuvama provides the infrastructure to make it achievable.”
— Tom Canning, Chief Commercial Officer, Zellis
04 / What becomes possible
Biggest deal in 40 years
The unlock: the discipline does more than lift the metrics. It gives a team the case for change to win business that used to end in no decision. A stronger, quantified “why act now” turned a prospect who was new to the category into the biggest close in company history.
Also seen: 75% adoption, and a measurable drop in the no-decision rate.
“When I saw Cuvama I realized there was actually technology that could help my sales team uncover pain and demonstrate value.”
— Mark Gemberling, VP of Sales, RFgen
Temenos took value selling from a handful of must-win deals to virtually all of pipeline, and grew average deal sizes by 56%.
The unlock: in the most technically demanding buying environment there is, where risk, finance, compliance, and IT all sit on the committee, the same motion runs on every deal, not just the must-win five percent.
One motion, from cold start to closed deal.
Every story above runs on the same two modules working as one: Discovery opens the conversation with a point of view, the Value Case turns it into a narrative and numbers your champion can defend without you in the room. That is the platform.
DISCOVERY
Generic AI gives sellers more research to wade through. Cuvama gives them a governed starting point mapped to your methodology.
VALUE CASE
A living “why buy” story, narrative and numbers in sync, built in your guardrails, refined with your champion.