• Value-mapped sales intelligence
Discovery that proves why your prospect should buy
A value-powered point-of-view for why they care about what you sell, mapped to your value proposition, governed by your methodology, ready for every first call.
PROBLEM & STAKES
Is your discovery gap costing you winnable deals?
Most enterprise sellers walk into complex deals underprepared because nothing in your tech stack connects account research to the reason a buyer cares about what you sell. The result: shallow discovery, shallow cases, and deals that end in “no decision”.
81%
of reps using AI for discovery get generic outputs, not governed intelligence
Generic AI gives sellers more research to wade through. Cuvama gives them a governed starting point mapped to your methodology.
65%
of sellers don't connect discovery to real business priorities
Surface interest doesn’t lead to compelling value cases. Without quantifying the cost of the status quo and linking pain to an executive-level priority, you’re presenting a nice-to-have. And nice-to-haves don’t get bought.
80%
of deals run without any value team support
Your value team can’t be in every room. Your value methodology has to travel without them, across your entire pipeline.
What teams are using instead
- Generic AI tools (ChatGPT, Perplexity): produces generic (or hallucinated) outputs with little connection to your value proposition.
- Data-gathering tools (ZoomInfo, Sales Navigator): tell Sellers about the company, not why the company should buy, or why you're the choice.
- Static enablement guides: 81% of sellers ignore them.
- Manual multi-tab research sessions are slow, inconsistent, not repeatable.
What happens as a result
- First meetings feel generic: "About Us" decks freeze the momentum, prospects aren't challenged, they're asked to provide information before they're invested.
- AI tools make reps better note-takers, not better salespeople. A transcript of what was discussed is not the same as guiding the buyer to understand the cost of their pain and why you're the right answer.
- Champions can't use a business case from shallow, generic inputs.
- Deals end in No Decision: not because buyers said no, but because they didn't have the backing to say yes.
WHAT CUVAMA DISCOVERY DOES
Your value proposition. Mapped to every prospect. From day one
Cuvama Discovery delivers a research-backed Quantified Value Hypothesis the moment
a complex opportunity opens and evolves that narrative throughout the sales cycle as
assumptions are confirmed. Every output is governed by your methodology,
constrained by your value framework, and written in your prospect’s language.
Early Stage Value Point-of-View
Sellers receive a Quantified Value Hypothesis mapped to the prospect's priorities, industry context, and the company's specific value drivers. Sellers validate. They don't research.
Cycle-Long Narrative Evolution
As assumptions are confirmed and new stakeholders are engaged, the PoV updates. The value narrative stays current from first call to final case.
Governed by Your Methodology
Every output is shaped by your configured framework: your solutions, typical challenges solved, outcomes proven, and proof points. It's your methodology, at scale.
Story → Numbers
Narrative first, financial proof second. That's how our product is built.
FEATURES & CAPABILITIES
Every capability is built around one question: can your champion defend this case without you?
PROBLEM IT SOLVES
OUTCOME
USE CASES
Four moments where Discovery changes the outcome
Early stage pre-call intelligence
New opportunity opens. The seller has inherited SDR research. Cuvama generates a Quantified Value Hypothesis with industry context, value drivers, discovery questions, executive talking points. Review and validate in minutes, not hours.
Cycle-long narrative evolution
New stakeholders. Confirmed assumptions. Changed priorities. The Discovery report updates as the deal evolves so the value narrative progresses from an initial hypothesis to a confirmed “why buy” story, grounded in what the customer has actually told you.
Guided discovery execution
Structured, persona-specific questions aligned to your value drivers. The chat interface lets sellers ask how to approach a specific challenge or stakeholder before the call. Strategic preparation, not improvisation.
Value-based qualification and disqualification
Discovery inputs carry financial and operational logic from the first call. Real, quantifiable pain surfaces early. Sellers qualify in with confidence and qualify out without wasting cycles on deals that will end in No Decision.
96% of value-selling sellers outperform their peers. Only 19% execute consistently. Discovery closes the gap.
COMPETITIVE DIFFERENTIATION
What does Cuvama add that your current tools lack?
Most tools in your stack stop at information. ChatGPT tells you generic things about your prospect. Sales Navigator tells you what’s on their website. Enablement platforms give sellers content and hope they use it. None of them answer the question: why should this prospect care about what we sell?
| Compared To | What They Offer | What Cuvama Adds |
|---|---|---|
| Generic AI (ChatGPT, Perplexity) | Open-ended research. Outputs aren’t constrained by your value framework or your prospect’s actual context. Hallucination risk is real and reputationally dangerous in live executive conversations. | Governed AI. Every output is shaped by your configured value framework: your solutions, challenges solved, proof points, and personas. Two sellers, two different prospects, two fundamentally different reports. Not two variations of the same generic answer. |
| Data-Gathering Tools (ZoomInfo, Sales Nav) | Account intelligence that stops at information. Tells sellers about the company. Doesn’t connect that context to why the company should buy from you. | Value mapping. Research is connected to your specific value proposition. Data tools hand over raw intel. Cuvama delivers a structured Quantified Value Hypothesis the seller can use in the first conversation. |
| Sales Enablement Platforms (Highspot, Seismic) | Content delivery. Assets get pushed to sellers; sellers are expected to know which one applies. Passive, generic, and the reason 81% of sellers ignore enablement guides. | Active, deal-specific hypothesis generation. A prospect-specific value narrative, not a generic asset. Cuvama generates what sellers need for this deal, not a library they have to search. |
| Conversation Intelligence (Gong, Chorus) | Records and analyzes calls after they happen. Excellent at telling you what was said. Silent on what should happen before the call, how to frame value, or what a winning hypothesis looks like for this specific prospect. | Pre-call value intelligence. Gong governs what happened. Cuvama governs what should happen next: a Quantified Value Hypothesis mapped to your methodology, ready before the first call, not reconstructed after it. |
| Discovery & Deal Intel Tools (Spotlight.ai, Poggio) | Rep-focused automation. Research and PoV generation without methodology governance or Value Leader operationalization. | Governance layer. Pre-configured value drivers, Value Leader framework, methodology enforcement. Automation without governance is chaos. Cuvama turns automation into a governed system. |
| Manual Research (20-tab, pre-call grind) | Time-intensive, inconsistent, non-scalable. Quality depends entirely on the individual rep. The top 20% figure it out. The other 80% wing it. | Speed plus structure. A synthesized, value-mapped starting point replaces significant manual prep. The Quantified Value Hypothesis replaces generic notes with a structured narrative the rep validates, not constructs. |
The governing differentiator
the model
Three ways to buy
Every organization buys differently. Some want to start small and prove value before committing. Others want unlimited access from day one. A few want us to share the risk entirely, with skin in the game.
Quick-Start Packs
Best for teams who want to prove value before committing, or run a focused trial with a subset of sellers. Low risk, fast start.
How it works
Buy a starter pack from $10k and use it across either capability: Discovery Cases at $250 each, Value Cases at $500 each. No annual commitment required.
Platform Fee
Best for teams ready to operationalize value selling across the full GTM motion. Unlimited usage, predictable investment, no per-seat friction.
How it works
Annual fee based on your direct sales team size and the number of product or solution offerings you need modeled. Includes a growth buffer, no per-seat friction mid-contract.
Success-Based
Best for organizations with established baselines on win-rates and deal velocity who want to de-risk by tying investment directly to outcomes.
How it works
What you pay is linked to the outcomes we drive together. We take baseline measurements at the start and attribute results through Salesforce integration, so the numbers aren’t opinions, they’re observable.
TYPICAL INVESTMENT RANGES
Indicative annual investment ranges
Emerging
value motion
Standardized Day-Zero Value PoVs, first value model in production, measurable lift on must-win deals within 6–9 months.
- 1 value leader
- 10–25 sellers
- 1–2 primary value models
- Single region
Scaling value across
the pipeline
Value methodology embedded across all opportunities, living business cases on late-stage deals, supporting ~150 deals instead of 15.
- Dedicated value team
- 25–75 sellers
- Multiple products or regions
- 3 languages
Global / Complex
Enterprise
Governed value models across business units, analytics on adoption, velocity, and win-rate uplift, executive-ready cases on every must-win deal.
- Global value org
- 75+ sellers
- Multi-product, multi-region
- Several value models
NEXT STEPS
Your team should never walk into a complex deal without a point of view.
Cuvama Discovery means every seller enters every complex opportunity with a Quantified Value Hypothesis mapped to your methodology from Early Stage through close.
FREQUENTLY ASKED
The questions sales leaders ask before buying
Is this just AI generating generic research? How is it different from ChatGPT?
ChatGPT doesn’t know your value proposition, your solutions, or how you sell. Cuvama’s AI is governed by your company’s discovery framework, case studies, typical challenges solved, and outcomes achieved. Every output is prospect-specific and methodology-constrained. Not open-ended generation.
We already use ZoomInfo and Sales Navigator for account research
Data tools tell you about the prospect. Cuvama tells you why the prospect should care about what you sell. Sales Navigator hands you raw intel. Cuvama delivers a Quantified Value Hypothesis you can use immediately in conversation. They answer the research question. Cuvama answers the value question.
Our sellers already have Gong / Highspot. Why do they need another tool?
81% of sellers ignore enablement guides. Cuvama doesn’t deliver content for sellers to consume passively, it generates a deal-specific Quantified Value Hypothesis the rep validates through conversation. Gong analyzes what happened. Cuvama governs what should happen next.
How do I get my sellers to actually use another tool?
Current users consistently describe Discovery as one of the only sales tools that requires no training. It’s designed so using it is easier than the manual alternative. Every deployment includes adoption strategy from practitioners who have built value programs.
We already have a discovery methodology… MEDDPICC, etc. Does this replace it?
Cuvama embeds your existing methodology into the workflow and enforces it. It doesn’t replace MEDDPICC or any other framework, it makes the methodology executable for the middle 80% who believe in it but don’t execute it consistently.
Isn't this replacing our value team?
Discovery scales the value team; it doesn’t replace it. The Head of Value configures the framework, governs the methodology, and focuses on strategic deals. Discovery operationalizes that methodology across the other 150 deals the value team would never otherwise touch. From supporting 15 deals to influencing 150 without cloning yourself.