In my previous life as a value seller, there were 2 core beliefs I liked to share around what constituted an effective business case or investment thesis: first that it was less, if at all, about the numbers...
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Includes:
- The Ultimate Guide to Value Selling – Taking you from what selling value really means, to how to implement it
- Value Proposition Guide – How to structure your value prop to enable great value selling
- Value Discovery Guide – To drive deeper discovery and better sales discovery