Download this White Paper
A Customer Value Management (CVM) white paper
What's inside?
Evolution of CRM
What is Customer Value Management (CVM), and how can your B2B SaaS business benefit from the next wave in customer relationship technology.
CVM strategy
How Sales and Partners, Delivery and Customer Success, Product and Marketing teams must connect through a common understanding and shared language based on customer value.
Why CVM now
Why the modern B2B software customer is now demanding a 180 degree revolution: they want a relationship built on the value of the software company to the customer, not the reverse.
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