White paper: CRM needs to evolve: CVM is the new CRM

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A Customer Value Management (CVM) white paper

What's inside?


Evolution of CRM

What is Customer Value Management (CVM), and how can your B2B SaaS business benefit from the next wave in customer relationship technology.


CVM strategy

How Sales and Partners, Delivery and Customer Success, Product and Marketing teams must connect through a common understanding and shared language based on customer value.


Why CVM now

Why the modern B2B software customer is now demanding a 180 degree revolution: they want a relationship built on the value of the software company to the customer, not the reverse.


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Exit Intent - Free Value Selling Kit


  • The Ultimate Guide to Value Selling – Taking you from what selling value really means, to how to implement it
  • Value Proposition Guide – How to structure your value prop to enable great value selling
  • Value Discovery Guide – To drive deeper discovery and better sales discovery