White paper: CRM needs to evolve: CVM is the new CRM

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A Customer Value Management (CVM) white paper

What's inside?

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Evolution of CRM

What is Customer Value Management (CVM), and how can your B2B SaaS business benefit from the next wave in customer relationship technology.

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CVM strategy

How Sales and Partners, Delivery and Customer Success, Product and Marketing teams must connect through a common understanding and shared language based on customer value.

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Why CVM now

Why the modern B2B software customer is now demanding a 180 degree revolution: they want a relationship built on the value of the software company to the customer, not the reverse.

 

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Before you go...

Download Our FREE Value Selling Toolkit (with templates!)

Exit Intent - Free Value Selling Kit

Includes:

  • The Ultimate Guide to Value Selling – Taking you from what selling value really means, to how to implement it
  • Value Proposition Guide – How to structure your value prop to enable great value selling
  • Value Discovery Guide – To drive deeper discovery and better sales discovery