Category: Blog

Many B2B SaaS companies base their business model on monthly subscriptions or rolling contracts. The flexibility this offers is attractive to customers – it implies the SaaS will continuously deliver business value to customers month-on-month. Because if it doesn’t, customers can easily switch to a competitor.
The Future of Value Engineering
You don't want to miss this eye opening discussion about the future of Value in SaaS. Tom Pisello (Founder of Aliean, ex-Chief Evangelist at Mediafly & now founder of Genius Drive) shares what he's seeing in the market and his thoughts on what comes next.
Why now is the time for Customer Value Management 2.0
With the explosion of enterprise B2B SaaS solutions in the last 15 years, there has been a shift in power from the SaaS vendor to the customer. Customers can buy more easily, churn more easily, and they need to see value 24 x 7. This led to the birth of a deliberate focus on Customer Value, and a new category called Customer Value Management.
Scaling Challenger Sales with Cuvama
Challenger reps are the top performers in B2B sales teams by a significant margin. But building a team of Challengers is easier said than done. Learn how to nail and scale the Challenger Sale across your team with Cuvama.
What Makes Cuvama Different
Cuvama’s unique customer-aligned Discovery-centric approach allows B2B businesses to elevate the customer value conversation. Cuvama is the last stage in the evolution of the buying and selling experience, contrasting to typical value selling approaches.
The Hidden Cost of Poor Discovery
Sales teams are often more concerned about “doing discovery” than about the quality of the discovery done. Ultimately, poor discovery costs your business money. It wastes your sales team’s time and resources and makes your entire business less efficient.
How to Make Your Revenue Growth More Predictable
CEOs and revenue leaders across enterprise SaaS all grapple with forecasting revenue numbers. Getting forecasts wrong means agitated investors and difficulty making strategic decisions. Leaders should be able to look at a pipeline and say that a deal has X chance of closing within X months...

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