Cuvama and Genius Drive hosted 25 B2B sales and value leaders in London to explore the good, the bad, and the real-life use cases shaping how sellers and buyers engage.
Category: Report
Of all the go-to-market investments a B2B SaaS business can make, there are few that will deliver the business impact of increasing a sales team's adoption of Value Selling. Read our latest research and guide on why adoption is so important and how to scale Value Selling across your sales team.
Announcing the industry's first ever research report into the adoption and impact of value selling. Cuvama, Genius Drive and the Enterprise Value Collective partnered to survey over 100 B2B SaaS companies to create Value Selling's first benchmarks.
This report shares the insight from Cuvama’s research into why B2B SaaS sales reps struggle in discovery (despite investment in training, enablement and methodologies).
This ebook provides Seed and Series A start-ups with the frameworks they need to help them accelerate growth by enabling them to get away from selling solutions based on features and functions and start selling customer outcomes.
Discover 4 strategies for selling outcomes and learn how you can build them into your company’s processes to ignite your B2B SaaS growth: engage and sell on outcomes to help your customer buy, give you sales predictability and power your customers’ success.
A Customer Value Management (CVM) white paper by Cuvama that talks about the evolution of CRM, CVM strategy and why CVM is important now.