Cuvama welcomes Toby Flenley as Sales Lead

Cuvama welcomes Toby Flenley as Sales Lead

London, United Kingdom (August 2, 2022) Cuvama, the first native customer value management (CVM) solution that helps B2B companies connect with customers, announces the addition of Toby Flenley as the company’s new Sales Lead. Toby brings over 15 years of sales experience to Cuvama. He is delighted about this opportunity that sees him join at a time where our sales capabilities are expanding to accelerate growth and help us to achieve customer success outcomes.

“We are thrilled to bring Toby into our organisation”, said MG Gurbaxani, Co-founder at Cuvama. “He will bring incredible expertise to this role; I anticipate an excellent value-based working relationship with Cuvama’s customers”.

As Information Management Lead at IBM, Toby was responsible for the information management software & services sales. His area of expertise included information governance, master data management, data warehousing & analytics, big data, Databases and Data Quality. Subsequent to IBM, Toby spent 5 years at Oracle working with organisations to UK improve their Sales & Marketing functions, then latterly moving into their Retail Division.

Most recently Toby had 4 successful years at Predictive Analytics SaaS company First Insight, significantly growing their European business year-on-year.

Having worked in the B2B SaaS world for over 10 years I’ve seen countless engagements where Sales teams struggle to uncover the true value of their solution with a prospect. Subsequently, once the deal is won this causes Customer Success teams to fail in their quest to monitor & deliver value. I’m excited to join Cuvama because it solves those exact problems.”, said Toby, new Sales Lead at Cuvama.


About Cuvama

Cuvama is the first native customer value management (CVM) platform that evolves the buying and selling experience for B2B technology companies.  Each Cuvama module spans a part of the customer journey, enabling SaaS businesses and their customers to match product capabilities to desired customer outcomes. This results in improved sales performance and customer adoption and value realization for the SaaS business. The Cuvama platform customer base spans B2B SaaS businesses headquartered in the UK, US and Europe.

Media Contact

Leyre Iniguez
Marketing at Cuvama

Share now:

Before you go...

Download Our FREE Value Selling Toolkit (with templates!)

Exit Intent - Free Value Selling Kit


  • The Ultimate Guide to Value Selling – Taking you from what selling value really means, to how to implement it
  • Value Proposition Guide – How to structure your value prop to enable great value selling
  • Value Discovery Guide – To drive deeper discovery and better sales discovery