There’s truly no going back to the old world of meeting buyers and building relationships face to face. The B2B sales world has changed forever. Just as many industries, ‘enterprise’ software firms will also need to adapt to survive. How easy is for them?
Cuvama is a pioneer in the nascent customer value management category, with a discovery-centric approach. "All B2B companies want to sell outcomes. Cuvama has built a unique CVM solution to do just that," says Dan Head, CRO at Braze.
“There’s so much opportunity to improve the way B2B organisations sell value and integrate it into their business processes and thinking. Cuvama is really at the front shaping the customer value management category”, said Tom.
Jedox continues to invest in Cuvama to accelerate sales and remove the uncertainty associated with procuring software. New contract follows a successful year with sales cycles length reduced by 30% on average.
It was the summer of 2015, and I was a smitten new Dad. But after a couple of weeks of sleepless nights, I was secretly delighted when I was asked to join this sales opportunity in California as the value engineer…
GBuilder adopts Cuvama to further its focus on bringing value to its customers in the construction sector. Adopting Cuvama means that all sales reps will sell with confidence and ensure prospects understand the value that the GBuilder’s BIM solution can bring.
Pando chooses Cuvama to scale the effectiveness of their value discovery teams across the APAC and North American markets. The team feels empowered with an easy-to-use solution to drive value conversations with prospects.
In my previous life as a value seller, there were 2 core beliefs I liked to share around what constituted an effective business case or investment thesis: first that it was less, if at all, about the numbers...
ProCARE approached Cuvama to highlight to the C-suite of healthcare organisations the business value that ProCARE brings and this way accelerate sales. We spoke to ProCARE CEO and CRO to find out more.
ProCARE chooses Cuvama to highlight the value of optimising compensation for healthcare organisations. Early results demonstrate how ProCARE’s go-to-market strategy is becoming a game-changer with promising shorter sales cycles and business benefits.
Cuvama welcomes Toby Flenley as its new Sales Lead. “I’ve seen countless engagements where Sales teams struggle to uncover the true value of their solution with a prospect. I'm excited to join Cuvama because it solves that exact problem”, said Toby.
Research shows that 75% of all SaaS start-ups fail. This article reveals actionable tactics on how to overcome the most common start-up go-to-market mistakes and explains the warning signs that your company may be experience them.
This ebook provides Seed and Series A start-ups with the frameworks they need to help them accelerate growth by enabling them to get away from selling solutions based on features and functions and start selling customer outcomes.
Cuvama’s unique customer-aligned Discovery-centric approach allows B2B businesses to elevate the customer value conversation. Cuvama is the last stage in the evolution of the buying and selling experience, contrasting to typical value selling approaches.
The complexity of B2B SaaS means that a variety of roles and skill sets are needed for any win. On a whim, I decided to see if I could draw a parallel between the roles played in a sales / pre-sales context in SaaS and those in football…
Cuvama announces partnership with Selling Outcomes to accelerate market adoption of outcomes-based selling. The teams will work together to support B2B SaaS vendors with their value transformation strategies.
Sales teams are often more concerned about “doing discovery” than about the quality of the discovery done. Ultimately, poor discovery costs your business money. It wastes your sales team’s time and resources and makes your entire business less efficient.
Cuvama today introduced Saagar Sinha as its new Customer Success Lead. “Having worked extensively in B2B SaaS, I can clearly see the need for the 360-degree Cuvama value management solution for Software companies and even beyond”, said Saagar.
Learn why embedding a customer success outcomes-based culture throughout your organisation will increase customer satisfaction and accelerate growth. The article also explores how to start the journey.
Our product marketing manager Leyre gets involved in many aspects of our business and has a wealth of B2B SaaS experience. Being our very first employee, she has been instrumental in developing the innovative solution that we offer today.
Zellis approached Cuvama to solve the challenge of how to transition from a features and functions centric sales process to an outcomes centric selling and delivery culture. We spoke to Zellis Chief Commercial Officer Tom Canning to find out more.