The Hidden Cost of Poor Discovery

The Hidden Cost of Poor Discovery

The Hidden Cost of Poor Discovery The 80-20 rule holds firmly true in B2B subscription selling: 20% of salespeople are responsible for 80% of sales. That 20% is able to consistently win sales and start long-lasting customer relationships. These rockstar sellers invest...
Transforming to a Customer Outcomes-Based Culture

Transforming to a Customer Outcomes-Based Culture

Transforming to a Customer Outcomes-Based Culture The focus of many CEOs and investors at B2B subscription-based businesses is to increase their company’s growth rate. Usually that’s to achieve a valuation goal. But many struggle to achieve this. That’s because very...
We meet Leyre Iniguez

We meet Leyre Iniguez

We meet Leyre Our multi-skilled, multi-lingual marketer Our product marketing manager Leyre Iniguez gets involved in many aspects of our business and has a wealth of B2B SaaS experience. Leyre was also our very first employee and joined us before Cuvama was even an...
Zellis Customer Story

Zellis Customer Story

Watch a short version of the customer story Zellis Customer Story Zellis is a Bain Capital portfolio B2B SaaS company with a revenue of over £170 million. With 2,000 employees, the company is the largest provider of managed services, payroll and HR software to...