Free on-demand webinar
Scaling your B2B SaaS Start-Up:
3 common go-to-market mistakes to avoid
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More than 75% of SaaS start-ups fail, even after they believe they have a product-market fit. Where do start-ups go wrong in their quest to cross the chasm? There are three common, and often fatal, GTM (go-to-market) mistakes:
- Selling product – As you move to selling to the early majority, you must clearly articulate the problems you solve and the value delivered – rather than features and functionality.
- Founder-led sales – To grow your revenue you have to scale the communication of your value proposition beyond founders & a handful of experts.
- Chasing everything – With limited resources, it’s critical to qualify and disqualify fast to focus your time on qualified prospects and avoid wasting time on “poor fit” opportunities.
What do all three of these challenges have in common? A failure to enable value discovery and value selling at scale. Conversely, start-ups that are able to effectively guide their customers in aligning on business value outcomes are seen as trusted partners, reducing the sense of purchase risk that many buyers associate with start-ups.
This webinar is targeted at CEOs, Founders and Sales & Marketing leaders who are building and scaling B2B SaaS start-ups.
Alex Smith brings over twenty-eight years of B2B sales, pre-sales and customer success experience. Alex’s passion as Co-Founder of Cuvama is helping fast-growth SaaS companies effectively communicate their value proposition and “get” their value-pricing potential across the Land, Renew & Expand phases of a SaaS subscription relationship. LinkedIn profile.