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The State of B2B Sales Discovery & Enablement

Download Cuvama’s research into why B2B Sales reps struggle in discovery and how companies can better enable them.

State of Discovery Insight Report

Research overview

We interviewed sales reps from over 35 B2B SaaS companies to understand, from their perspective:

  • What did they think was important to uncover in discovery?
  • How were they enabled today and where were the gaps?
  • Where did they struggle most in discovery?
  • What was needed to enable them to perform good discovery consistently?

Based on the findings we also gave our recommendations on how to overcome the most common challenges reps faced.

State of Discovery Insight Report

Discover Cuvama

Explore how you can use Cuvama to win more and retain more

Improve Sales Discovery

Transform your sellers into value experts, enabling them with right information and process

Scale Value-based Selling

Give every sales rep what they need to consistently sell value every time

Create & Track Success Plans

Build success plans based on measurable outcomes and track success delivered against these 

Build Stronger Business Cases

Collaborate with prospects to build credible business cases that connect their specific pains to outcomes and ROI 

Unleash your Value Prop

Free your value prop from the heads of experts and generic messaging docs

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Before you go...

Download Our FREE Value Selling Toolkit (with templates!)

Exit Intent - Free Value Selling Kit


  • The Ultimate Guide to Value Selling – Taking you from what selling value really means, to how to implement it
  • Value Proposition Guide – How to structure your value prop to enable great value selling
  • Value Discovery Guide – To drive deeper discovery and better sales discovery