by Leyre Iniguez | Jun 23, 2022 | Blog, Marketing
What Makes Cuvama Different Cuvama’s unique customer-aligned discovery-centric approach allows B2B businesses to elevate the customer value conversation Today’s B2B software businesses face a new paradigm. Increased competition and hybrid sales tactics mean... 
by Leyre Iniguez | May 18, 2022 | Blog, Marketing
The Hidden Cost of Poor Discovery The 80-20 rule holds firmly true in B2B subscription selling: 20% of salespeople are responsible for 80% of sales. That 20% is able to consistently win sales and start long-lasting customer relationships. These rockstar sellers invest...
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