What Makes Cuvama Different

What Makes Cuvama Different

What Makes Cuvama Different Cuvama’s unique customer-aligned discovery-centric approach allows B2B businesses to elevate the customer value conversation Today’s B2B software businesses face a new paradigm. Increased competition and hybrid sales tactics mean...
The Hidden Cost of Poor Discovery

The Hidden Cost of Poor Discovery

The Hidden Cost of Poor Discovery The 80-20 rule holds firmly true in B2B subscription selling: 20% of salespeople are responsible for 80% of sales. That 20% is able to consistently win sales and start long-lasting customer relationships. These rockstar sellers invest...
Transforming to a Customer Outcomes-Based Culture

Transforming to a Customer Outcomes-Based Culture

Transforming to a Customer Outcomes-Based Culture The focus of many CEOs and investors at B2B subscription-based businesses is to increase their company’s growth rate. Usually that’s to achieve a valuation goal. But many struggle to achieve this. That’s because very...