3 + 6 tips to maximise your salesreps efficiency selling the business value of your solution, rather than its features and functions. Includes Value Selling Do’s and Don’ts!
We argue the comm challenges that prevent value selling in the solution and proposal phase and provide 3 ready-to-implement tips to continue selling and delivering value at this stage of the sales process.
3 tips for getting your whole sales team to perform good discovery consistently and at scale. We argue why performing good discovery is critical and provide practical tactics to transform to a selling value outcomes business, not products.
Research shows that 75% of all SaaS start-ups fail. This article reveals actionable tactics on how to overcome the most common start-up go-to-market mistakes and explains the warning signs that your company may be experience them.
Cuvama’s unique customer-aligned Discovery-centric approach allows B2B businesses to elevate the customer value conversation. Cuvama is the last stage in the evolution of the buying and selling experience, contrasting to typical value selling approaches.
Sales teams are often more concerned about “doing discovery” than about the quality of the discovery done. Ultimately, poor discovery costs your business money. It wastes your sales team’s time and resources and makes your entire business less efficient.
Learn why embedding a customer success outcomes-based culture throughout your organisation will increase customer satisfaction and accelerate growth. The article also explores how to start the journey.
