What Makes Cuvama Different

What Makes Cuvama Different

What Makes Cuvama Different Cuvama’s unique customer-aligned discovery-centric approach allows B2B businesses to elevate the customer value conversation Today’s B2B software businesses face a new paradigm. Increased competition and hybrid sales tactics mean...
The Hidden Cost of Poor Discovery

The Hidden Cost of Poor Discovery

The Hidden Cost of Poor Discovery The 80-20 rule holds firmly true in B2B subscription selling: 20% of salespeople are responsible for 80% of sales. That 20% is able to consistently win sales and start long-lasting customer relationships. These rockstar sellers invest...
Transforming to a Customer Outcomes-Based Culture

Transforming to a Customer Outcomes-Based Culture

Transforming to a Customer Outcomes-Based Culture The focus of many CEOs and investors at B2B subscription-based businesses is to increase their company’s growth rate. Usually that’s to achieve a valuation goal. But many struggle to achieve this. That’s because very...
Value is the language of consensus

Value is the language of consensus

VALUE IS THE LANGUAGE OF CONSENSUS. Why is that SO important? Buying groups are getting larger and more complex. Even smaller $50k SaaS decisions often involve 10 or more stakeholders. So if you’re a B2B seller and don’t have ‘guiding buyer consensus’ at the top of...