cuvama Archives

There’s truly no going back to the old world of meeting buyers and building relationships face to face. The B2B sales world has changed forever. Just as many industries, ‘enterprise’ software firms will also need to adapt to survive. How easy is for them?

News

Cuvama welcomes Tom Meerstadt as Marketing Lead

“There’s so much opportunity to improve the way B2B organisations sell value and integrate it into their business processes and thinking. Cuvama is really at the front shaping the customer value management category”, said Tom.

Meet the Team

Meet David Beriev

Our Lead Solution Engineer David Beriev ensures the perfect fit between our customers’ needs and the Cuvama app. Get to know him better in this personal interview.

MG's musings

Key life lesson on value

It was the summer of 2015, and I was a smitten new Dad. But after a couple of weeks of sleepless nights, I was secretly delighted when I was asked to join this sales opportunity in California as the value engineer…

Meet the Team

Meet Saagar Sinha

Our Delivery and Customer Success Lead Saagar makes sure that our customers get up and running with Cuvama in quick time and successfully sell and deliver on value.

Saagar’s SaaS-y Sentiments

The Inception of Value

In my previous life as a value seller, there were 2 core beliefs I liked to share around what constituted an effective business case or investment thesis: first that it was less, if at all, about the numbers...

Customer Story

ProCARE Customer Story

ProCARE approached Cuvama to highlight to the C-suite of healthcare organisations the business value that ProCARE brings and this way accelerate sales. We spoke to ProCARE CEO and CRO to find out more.

News

Cuvama welcomes Toby Flenley as Sales Lead

Cuvama welcomes Toby Flenley as its new Sales Lead. “I’ve seen countless engagements where Sales teams struggle to uncover the true value of their solution with a prospect. I'm excited to join Cuvama because it solves that exact problem”, said Toby.

Blog

What Makes Cuvama Different

Cuvama’s unique customer-aligned Discovery-centric approach allows B2B businesses to elevate the customer value conversation. Cuvama is the last stage in the evolution of the buying and selling experience, contrasting to typical value selling approaches.

Saagar’s SaaS-y Sentiments

The Dream Team

The complexity of B2B SaaS means that a variety of roles and skill sets are needed for any win. On a whim, I decided to see if I could draw a parallel between the roles played in a sales / pre-sales context in SaaS and those in football…

Meet the Team

Meet Edgar Ngwenya

Our product lead engineer Edgar keeps our tech running smoothly. His main focus is leading the development of Cuvama’s Platform, ensuring that it is scalable, reliable and performant.

News

Cuvama welcomes Saagar Sinha as Customer Success Lead

Cuvama today introduced Saagar Sinha as its new Customer Success Lead. “Having worked extensively in B2B SaaS, I can clearly see the need for the 360-degree Cuvama value management solution for Software companies and even beyond”, said Saagar.

Meet the Team

Meet Leyre Iniguez

Our product marketing manager Leyre gets involved in many aspects of our business and has a wealth of B2B SaaS experience. Being our very first employee, she has been instrumental in developing the innovative solution that we offer today.

Customer Story

Zellis Customer Story

Zellis approached Cuvama to solve the challenge of how to transition from a features and functions centric sales process to an outcomes centric selling and delivery culture. We spoke to Zellis Chief Commercial Officer Tom Canning to find out more.

News

Cuvama, the first native Customer Value Management Platform, raises £1.1M

Cuvama has raised £1.1M in pre-seed funding. The round is led by New York based m]x[v capital. The funds will be used to raise market awareness for the CVM category, grow the Sales and Delivery teams and complete the integration between Cuvama and Salesforce.

Blog

How Cuvama supports 7 levels of discovery skills

We explain why discovery is so important in all B2B subscription sales processes and how to do it right. We explain in detail the 7 levels of discovery skills discussed by Alex Smith and Peter Cohan in a recent webinar.

Will's words of wisdom

Value is the language of consensus

Buying groups are getting larger and more complex. Even smaller $50k SaaS decisions often involve +10 stakeholders. So if you’re a B2B seller and don’t have ‘guiding buyer consensus’ at the top of mind – then you’re probably toast...

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